of tomorrow.Capital at risk.JPG / Campaign creative
JPG · PNG
For marketing teamsLaunch on time,
Launch on time,
in every market.
Get your approver’s first read in minutes, with exactly what to change.
Without and with Connor
The same ad, live the same afternoon.
A gold CFD ad made the day gold passed $4,000. The usual back-and-forth took eight days.
Illustrative times, drawn to scale. The scans behind them are real; the ad is fictional.
The feedbackEvery issue says
Every issue says
what to change.
Fix it before you send it, so it goes through in one round.
Files and linksAny format.
Any format.
Every market.
One check covers every market the ad runs in.
Files
Socials
Working with compliance
Both teams, on the same ad.
Comment on the exact spot, reply in the thread, see who approves.
harbour-campaign.jpgVersion 1
harbourWEALTH & INVESTING
Make more
of tomorrow.
of tomorrow.
Capital at risk. The value of investments can go down as well as up.
Feedback, attached to the exact detail.
Discussion
@Mia Could we make the risk warning larger? It needs to be readable beside the headline.
Enlarged in version 2. @Sam, could you check the wording?
The wording matches the product guide.
Updated creativeVersion 2 · Uploaded by Mia
Ask firstAsk before
Ask before
you brief the campaign.
One question in Slack or Teams saves a design that could never be approved.
# gold-campaignTO
@Connor can we give new UK clients a £100 bonus on gold CFDs?
No: the FCA bans bonuses for retail CFD clients.
COBS 22.5.20R · rule
TO
Could we cut spreads for new clients only?
Only if all retail clients get them, not just new ones.
COBS 22.5.21G · guidance
Questions
What marketing teams ask.
What files can it check?
Images (PNG, JPEG, GIF and WebP) and carousels, videos (MP4, MOV and WebM) including what is said in them, PDFs of up to 20 pages, pasted copy, social posts by link, and web pages.
Which social channels does it support?
Instagram, TikTok, YouTube, Facebook, LinkedIn and X. Paste a post’s link, or add an account for Connor to check; on LinkedIn it follows company pages, not personal profiles. Hashtag searches work on Instagram, TikTok, X and YouTube.
Which jurisdictions does it cover?
Nine markets, in any mix: the UK (FCA, the ASA’s CAP Code and consumer law), the EU (ESMA), Cyprus (CySEC), Ireland (Central Bank of Ireland), the US (SEC, FINRA and FTC), Australia (ASIC), the UAE (CMA), DIFC (DFSA) and ADGM (FSRA). That is 548 rules in 38 rulebooks, and each promotion is checked only against the ones that apply to it.
How is it priced?
A monthly platform fee, plus credits for each promotion checked. Both depend on your usage. Approvals, comments and reports don’t use credits. Your first week is a free trial.
How long does it take to get started?
About a week. A first call sets up your account and invites your team. An onboarding call then takes you through uploading promotions and adjusting the settings. During your free trial week we bring in your policies, build your own rulebooks and calibrate the checks with you until you are happy with the results. Then you move to a paid plan, or end the trial.
Next stepTry it on
Try it on
your next campaign.
Start with a demo in the markets you run in. Then run a live campaign through Connor and see how fast it comes back.
Book a demo Your content. Your rules. A clear next step.